Proof’s New Female CEO on a Mission to Share Cannabis Wellness

Proof, a top California cannabis wellness brand, is excited to announce that co-Founder Julie Mercer-Ingram has accepted the role of Chief Executive Officer. Since founding Proof in 2016, Julie has served as General Counsel and Creative Director. With a deep commitment to cannabis wellness, Julie is on mission to make cannabis more inclusive and affordable.  

A natural leader with many talents, Julie has deep experience in cannabis as an industry advocate, policy expert, legal strategist, and creative director. Over the years, Proof has benefited from Julie’s legal prowess and design inspiration.She conceived and launched Super Wow, Proof’s flavored recreational brand, and is responsible for Proof and Super Wow’s signature branding, which appeals to all types of people of different backgrounds. She was instrumental in transitioning Proof from a medical collective to a corporation with strong governance. A force to be reckoned with, Julie has helped Proof prosper while successfully practicing cannabis law for six years. Now focused solely on Proof, Julie’s strong business acumen will help take the company to the next level.

Proof and Julie share a mission to help improve peoples’ lives through cannabis. Julie has long been spreading the word about the benefits of cannabis use. As CEO, Julie’s goal is to help make cannabis more inclusive, approachable, and affordable. As such, Julie’s first change as CEO is to respond to tough economic times by reducing prices across Proof’s menu. “Proof was founded with the mission of making high-quality products at affordable, compassionate prices. We want people to be able to use cannabis regularly. By lowering our prices, Proof is standing by its customers and helping people feel better through cannabis,” says Julie.  

Fortunately, Proof is in a great position to help consumers. Through rigorous operational practices and ruthless fiscal discipline, Proof remains one of the only women-led, bootstrapped, profitable legacy brands in the California market, having successfully competed against corporate giants. “Proof has long exercised meticulous business practices and been able to scale with zero outside growth capital. We’re a unicorn in cannabis, because we have no debt, we are profitable, and we’re a top brand in our categories in California, the largest cannabis market in the world. This allows us to pay it forward and focus on our customers’ product needs and budgets,” states Julie.

Proof remains innovative and under Julie’s leadership, Super Wow and Proof, will continue to push the industry forward. Proof is pleased to announce the release of several new products this month, including a new CBG Elixir formula for focus and energy along with expanded CBN Sleepy products, a new 1:1 CBD and THC RSO, and two new Super Wow flavors. 

California cannabis consumers should know that, by buying Proof and Super Wow, you are supporting the roots of California cannabis, supporting a women-owned business, and keeping passion and commitment to the plant thriving. Proof is a women -owned and -operated company, with 80% of leadership positions held by women and more than 70% of the total staff being women or non-binary people. Julie and the rest of the Proof team are thrilled to continue to serve you with our mission of compassionate cannabis.